Salt Lake City, Utah – Cirque Corporation today launched a new corporate logo and marked the most dramatic change to its visual identity in over 25 years. Keeping the company’s iconic red and gray colors, the updated logo departs from its trademark GlidePoint® glider and adopts a connected, geometric red double-diamond combined with modern, rounded, all-lowercase gray lettering. An updated red glider logo will continue to identify all GlidePoint® touchpad product lines.
Designed in-house, the new visual identity presents a modern and evolving company and reflects the strength and direction of its brand. “Our new logo better communicates what Cirque stands for today,” said Cirque Corporation President Brian Monson. “We’ve kept the visual elements within the logo that reflect our heritage but emphasized our forward thinking mindset as a technology innovator as well as our objective to drive strong growth.”
Cirque’s founders brought a love of the Utah mountains to the company, and the name Cirque was inspired by the glacial mountain cirques of the Wasatch range. The new logo reflects these famous mountain peaks. Skiing Utah powder, including expert only double black diamond runs, has always been a part of Cirque’s culture. The double diamonds of the new logo reflect Cirque’s desire to excel at difficult challenges. Capacitive touch has been our core technology from the beginning, and stylized capacitor symbols can also be found in the logo.
Cirque Corporation is a Utah based company and leading provider for human interface solutions. Founded on the principles of providing seamless technology integration, Cirque was the original inventor and developer of capacitive sensing technology in 1991 with its GlidePoint® Trackpad. In 2003, Cirque became a wholly owned subsidiary of Alps Alpine Co., Ltd. (6770:JP). Cirque continues to push the innovation envelope today by providing customers with both custom and standardized solutions for notebook touchpads, VR gaming accessories, secure point of sale touch screens, and proximity sensing capabilities.