Salt Lake City, UT – May 20, 2025 – Cirque Corporation, a leading innovator in capacitive sensing and trackpad solutions, is pleased to announce the appointment of Blair Electra Southwest as its new sales representative for Texas, Oklahoma, Louisiana and Arkansas.

This partnership brings together Cirque’s industry-leading touch interface technologies with Blair Electra Southwest’s strong regional presence and technical sales expertise. The collaboration aims to accelerate Cirque’s customer outreach and market penetration in the Southern U.S., providing OEMs and design engineers with easy access to Cirque’s high-performance input solutions.

“We are excited to add our capacitive sensing and trackpad solutions to the outstanding line card offered by Blair Electra Southwest,” said Steve Baker, Director of Sales at Cirque Corporation. “Blair’s strong relationships and proven track record in the region make them a perfect partner to help us expand our reach and identify new opportunities.”

With over 30 years of innovation, Cirque’s touch solutions are trusted across a wide range of applications—from consumer electronics to industrial and medical devices. The partnership with Blair Electra Southwest reflects Cirque’s continued commitment to delivering superior technology backed by local technical support.

About Cirque Corporation

Founded in 1991, Cirque Corporation is a pioneer in capacitive touch technology and a wholly owned subsidiary of Alps Alpine Co., Ltd. Cirque provides advanced input solutions for notebook PCs, peripherals devices, and custom applications across a variety of industries.

About Blair Electra Southwest

Blair Electra Southwest is a leading manufacturer’s representative group serving the Southern U.S. with a focus on delivering engineered solutions through deep technical knowledge and a commitment to customer success.